

Target was a big proponent of DEI and LGBTQ+. It was part of the brand and hiring practices. Then, after the orange plauge was inaugurated, they switched their tune. Tgey dropped all their DEI policies and all LGBTQ marketing.
They are down 50% this year.
Voting with our wallets seems to be the only voting that is actually effective lately. Hopefully, people will continue to vote against these types of business practices.