

It’s not a zero sum game. Once the FCC chair did what he did and the affiliate networks made their desires known, there were only two choices: gamble on the brand sentiment impact of pulling the show for an unknown amount of time (which we know now was short) or gamble by playing chicken with the affiliate networks and FCC chair.
As sad as it is to say, we have a lot of data about this: brand image problems are almost always transient while fights with corporate partners and regulators have drastic long term impact.
I abhor the fact that it’s true, but c’mon, it’s pretty clear what someone’s choice would be in that situation if they’re prioritizing shareholder value. Which, again, they are required to by law.
EDIT: I want to be clear here… You are talking as if “people get pissed but we bring it back a week later and then everyone moves on” wasn’t the best possible outcome for them given the circumstances. I think it was, and that was calculated.
Tbh it would be absolutely fantastic if a game pulled this off today.
“Did…did this game just burn itself to a DVD-R before wiping itself from my drive? Where did it even get a DVD-R from??? Wait a sec, my PC didn’t even have a DVD drive before today! Why is there a charge to PCRepairGuy on my credit card?! WHAT IS HAPPENING?!?”