If my dad was an advertisement.
Alternatively: Die wondering why your kids don’t talk to you
This is so tone deaf.
On the contrary, this speaks directly to their target audience
Boomers and GenX whose parents paid for their college.
Or who could afford college with “a summer job.”
Or those who didn’t go to college, and bought a house soon after getting a “professional” job out of high school, and wondering why more lazy kids aren’t doing the same
There’s a lot more to unpack here then it being a car ad.
“old men plant trees whose shade they know they shall never sit in” is a completely foreign concept in modern society.
On the part of the company as well.
If your customer’s kids go to college, they’ll grow up to earn more money that they can spend on pointless expensive cars in the future.
But we need to chop down that tree for firewood. Not because they’re cold, but because they like a nice pile of firewood.
There’s so many depressing layers to that joke. Like a sad, sad capitalist onion laughing at its own rotting core.
I don’t align with the fuckcars movement. But what the fuck is this Ad? Who thought it would be “great marketing stratedgy”? Whoever came up with this Ad should be fired!
I don’t align with the fuckcars movement.
Why is that, and what would you suggest we do to improve its appeal? I recognize that we’re sort of the radical fringe of urbanism and that’s on purpose (a radical fringe is necessary for any movement, in order to make the moderates look moderate), but within that bound I am interested in trying to develop as much credibility as possible.
(Feel free to PM me if you’d prefer to answer without inviting a public debate, and thanks in advance for any feedback you’re willing to give!)
