I don’t get the advertising idea behind this? Is it supposed to be implying that people in smaller living situations drink less coffee? Is it smaller containers because apartments supposedly lack as much storage as houses?
Beyond just being a stupid idea from a company perspective, it’s also a stupid idea from a marketing perspective because your marketing campaign is ostensibly supposed to make sense. There’s no correlation between coffee and size of a person’s living quarters, and so it seems that the joke is entirely based on “apartment is like house”. Which a fifth grader could have come up with…
I hate this timeline.
To celebrate the limited-time rebrand, the company is offering consumers a 12-month “lease” of Maxwell Apartment coffee, which is designed save coffee lovers across the United States money. For less than US$40, consumers can stock their pantry with a full year of coffee to save coffee enthusiasts more than US$1000 annually.
Sucks to not have room for it in their apartments
Honestly that deal sounds amazing. My office has a Keurig and pods are stupidly pricey. I bought a coffee maker and probably spend $100 for shitty grinded coffee a year.
Unfortunately, Maxwell House gives me headaches.
I’m surprised they can legally call it coffee.
I presumed it was short for “house blend”. The hotel history is arguably more worthy of consumption
Maxwell Hobo is on the way
Lmfao “opting to rent” as if we have a choice
To be rebranded again to Maxwell Tent in a couple of years
Then, a few years after that, to cardboard box.
How is this not satire?!
Apparently it’s a temporary thing, but still wild.
It got us talking about it. Marketers high fiving right now.
Sounds like a silly gimmick.
It’s a pretty good gimmick though.
Okay but the Maxwell House was a hotel…
